Marketing Plan

The Marketing Plan CDE helps participants gain an understanding of the marketing process, which aides in the development of partnerships and successful agri-marketing industry relations. Prior to attending the state event, teams research and develop a marketing plan for an agricultural product, supply or service. The teams then present their solution for marketing problems to a panel of public relations, advertising and marketing professionals. The FFA members are evaluated on the various parts of the marketing plan, including market analysis, business proposition, action plan, budget management, evaluation and the effectiveness of their presentation. 

LaCrosse FFA - 2015 NATIONAL Marketing Plan Champions

LaCrosse FFA - 2015 NATIONAL Marketing Plan Champions

2018 State Winning Team: Yelm (Mounts, Nash, Hull, Lantz, Mensonides, Chisam)

2018.WA FFA Marketing Results

2017 State Winning Team: Lind-Ritzville, coached by Andy Williams

2017.WA FFA Marketing Plan Results

2016 State Winning Team: Lind-Ritzville Maizena, coached by Andy Williams

2016.Washington FFA Marketing Plan Results

2015 State & NATIONAL Winning Team: LaCrosse, coached by Lisa Baser

NOTE from Coordinator (3/16/18):

Hello Owls -- I'm reaching out with all of the information you'll need for the year's Marketing CDE. To begin, I'll be managing the competition this year so, though I'm sure everyone will miss Justin's rigorous aptness while he's managing the delegates instead, I'll try to fill the void.  Please direct all of your questions and comments my way; I'll make sure that we're running smoothly.

Marketing Rules and Guidelines:

Please refer to the Marketing Handbook with rules, rubrics for scoring, deadlines and other notes of interest.

DUE DATE: April 16, 11:59 PM 

Please email a PDF of your marketing plans to me no later than 11:59 PM on April 16. My email is I will respond with a confirmation that I have received your plans. I will only accept PDFs. Please note this is a hard deadline and I will not be accepting late submissions.

Sub-flights will be determined by written plan score. 

Judges for Sub-Flights

Like all CDEs, each participating chapter should plan to provide a judge (judges if you have multiple teams) for sub-flights. 

Judges for Finals

I'm also looking for finals judges. If you have some folks in mind, especially folks who work in a marketing capacity, please send them my way!

Contest Day Conflicts

We have to keep strict time in order to keep on schedule on contest day. It is essential that your complete team is ready when their time comes on contest day. I will work with advisors on a case-by-case basis to resolve conflicts. This is not meant to discourage participation in multiple events and I will do all I can to accommodate student contest overlaps. 

Points of Clarification

Written scores -  The FFA Committee decided that written scores will be used to determine sub flight placements, and will also be added back into the scores of the final presentations to assure that the best overall team moves onto Nationals, not just the team with the best presentation. 

State qualification - The FFA Committee decided that we will follow regular procedure for District qualifying events. This means that more than one team per district could qualify for state if the team places high enough in their district to obtain a qualifying spot. If a district does not fill all of their allotted slots, the State Advisor will use a lottery selection to fill those spaces with alternate teams.  

If you have any other questions, comments, or concerns, please feel free to reach out.   

Thanks, Aaron Vetter  (360) 731-4421