Marketing Plan

The Marketing Plan CDE helps participants gain an understanding of the marketing process, which aides in the development of partnerships and successful agri-marketing industry relations. Prior to attending the state event, teams research and develop a marketing plan for an agricultural product, supply or service. The teams then present their solution for marketing problems to a panel of public relations, advertising and marketing professionals. The FFA members are evaluated on the various parts of the marketing plan, including market analysis, business proposition, action plan, budget management, evaluation and the effectiveness of their presentation. 

2019 State Winning Team: LaCrosse-Outlaw, coached by Lisa Baser

2019.WA FFA Marketing Results

2018 State Winning Team: Yelm (Mounts, Nash, Hull, Lantz, Mensonides, Chisam)

2018.WA FFA Marketing Results

2017 State Winning Team: Lind-Ritzville, coached by Andy Williams

2017.WA FFA Marketing Plan Results

2016 State Winning Team: Lind-Ritzville Maizena, coached by Andy Williams

2016.Washington FFA Marketing Plan Results

2015 State & NATIONAL Winning Team: LaCrosse, coached by Lisa Baser

NOTE from Coordinator (3/21/19):

Dear Marketing Plan Coaches/Advisors,

Good Morning- it is my pleasure to be coordination the 2019 Marketing Plan CDE!  In preparation for that event- please attend to the following:

Marketing Rules and Guidelines:

Please refer to the Marketing section of the FFA website for your rules, rubrics for scoring, deadlines and other notes of interest.

DUE DATE: April 17, 11:59 PM 

Please email a PDF of your marketing plans to me no later than 11:59 PM on April 17. Send to I will respond with a confirmation that I have received your plans. I will only accept PDFs. Please note this is a hard deadline and I will not be accepting late submissions.

  • Sub-flights will be determined by written plan score. 

Judges for Sub-Flights

Like all CDEs, each participating chapter must provide a judge (one per… if you have multiple teams) for sub-flights. 

Contest Day Conflicts

We have to keep strict time in order to keep on schedule on contest day. It is essential that your complete team is ready when their time comes on contest day. I will work with advisors on a case-by-case basis to resolve conflicts.

Kattlyn J. Wolf, Associate Professor, Agricultural & Extension Education

875 Perimeter Dr., MS 2040, Moscow, ID  83844-2040 ph. 208-885-6358