The Marketing Plan CDE helps participants gain an understanding of the marketing process, which aides in the development of partnerships and successful agri-marketing industry relations. Prior to attending the state event, teams research and develop a marketing plan for an agricultural product, supply or service. The teams then present their solution for marketing problems to a panel of public relations, advertising and marketing professionals. The FFA members are evaluated on the various parts of the marketing plan, including market analysis, business proposition, action plan, budget management, evaluation and the effectiveness of their presentation.
NOTE from Coordinator (3/30/17):
I hope this email finds you well.
I wanted to provide the annual email that says when I need your stuff and other details regarding the State Marketing contest. If you plan to have a Marketing team please read through.
First I'd like to introduce Aaron Vetter. If that last name sounds familiar then you guessed it. Aaron is going to help be the Marketing Assistant Coordinator with me as I am also running the Delegate Process this year. I need to learn to tell Abbie and Becky NO one day.
Aaron and I will do our best to foster a smooth contest this year.
Marketing Rules and Guidelines: Please refer to the Marketing section of the FFA Website for your Marketing Handbook with rules, rubrics for scoring, deadlines and other notes of interest.
Due Date: April 15, 2017 - 11:59pm.
Please email your PDF Marketing Plans to me no later than 11:59pm April 15th, 2017. Please use the firstname.lastname@example.org email. I will respond immediately with confirmation that I have received your marketing plans. I am going to be a stickler on this one so lets get them in on time.
Point of Clarification your students you must know about:I have been asked to make a clarification about terminology. The State Advisor and I asked Nationals to revived a make a determination.
Question: In the marketing guidebook on the national website and in everything I've read, USP has stood for Unique Selling Proposition. However, the written plan rubric says the USP is Unique Selling Position. Which one should we use?
Answer: In reviewing the definition of these two terms and realizing "Position" is one of the accepted five P's of marketing please use the term Unique Selling Position in the written plan and oral presentation.
I will direct the judges of the written plans and during the presentations to ensure they are looking for the correct terminology of USP.
Sub-flights will be determined by written plan score
Judges for Sub-Flight - Just like other CDE's, its important each participating chapter provide a judge to help during sub flights.
Contest day conflicts: Last year we found ourselves really moving quickly but still found ourselves bumping up against the time clock in the evening. It is imperative your teams are ready to go when the time comes. I will work with advisors about student conflicts. As an FFA member who participated in multiple events and a former FFA Advisor I know very well the challenges of students participating in multiple events. We are not hear to discourage that, just manage it with your corporation.
If I have forgotten anything please email both Aaron and I and we will work to respond to your questions in a timely manner.
Justin D. Leighton
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